Diamonds and Dolls

Barbie Doll Dealers

Authorized Dealer
Black Label : Cher
Authorized Dealer
Gold Label : Secretary
Authorized Dealer
Platinum Label : Dahlia

Buying from an authorized gold label Mattel Barbie doll dealer means a lot to a collector. It means the dealer orders directly from Mattel and not the secondary market.

There are different levels of being a dealer so that you can get different merchandise. Gold label dealers that meet certain requirements qualify for platinum label dolls and other incentives.

Advantages for buying from an authorized dealer are:

  • An established relationship with your dealer for platinum label dolls. Some dealers like to take care of existing customers first when platinum label dolls are released. This helps ensure you that “hard to find” Barbie doll.

  • The main reason a collector would want to buy from a gold label dealer would be for the customer service. We provide you with professional, knowledgeable and courteous service. If you like a one on one relationship then an authorized Mattel dealer is the answer for you. This is the service that you receive at Diamonds & Dolls and Weefoke Empire.

  • Most major retailers carry Silver and Pink Label Barbie Dolls.  But only Gold Label Dealers carry all Silver, Pink, Gold and most Platinum Label dolls. The only way we won’t have a Barbie is if it is exclusive to a certain store.  If this happens we work with those stores to help you.

Mattel has decreased the volume they are making of collector Barbie dolls. Each Gold Label doll now tells the maximum production for each item. Each item has its own identification number too.

The label structure works as described below:
Pink Label - Keepsake dolls at quality retailers everywhere.
Silver Label - Classic themes available at select retailers, with no more than 50,000 pieces created worldwide
Gold Label - Distinct dolls featured at fine retailers with no more than 25,000 pieces created worldwide
Platinum Label - Premium one of a kind dolls or dolls produced in editions of less than 1,000 worldwide
Black Label - will be reserved for rarely released editions of dolls, created uniquely for the adult collector. This label will not be tied to quantity produced but rather tied very special releases in the line.

Please do not let this structure confuse you. All Gold Label dolls do not mean all 25,000 pieces are made. It only means NO MORE THAN.  For example last year only 3900 dolls were created for the Stewardess Silkstone Barbie Doll.

     
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